Marketing 11 (BMI3C0)
COURSES TAUGHT  
Course Outline
 
Introduction to Information Technology (BTT100/2O0)

Wednesday January 17, 2018 - Friday January 17, 2018 - We will work on exam review and finishing up anything that needs to be done.

Monday January 8, 2018 - Tueday January 16, 2018 - We will work on the Marketing Plan. Please use the following Marketing Plan Links to help you:
Write a Simple Marketing Plan

Guide to Writing a Killer Marketing Plan
Marketing Plan for Dummies
Minute Marketing Plan
Social Media Marketing Plan
How to Write a USP
Completing a SWOT Analysis

Monday December 18, 2017 - Thursday December 21, 2017 - We will work on the marketing plan template.

Friday December 15, 2017 - We will start the Marketing Plan. We will discuss what a marketing plan is, why it is done, and go through the parts of it. We will use a marketing plan template to help get the information before we write the plan.

Thursday December 14, 2017 - Today, we will start the class with a quiz on Pricing. We will then finish up our crossword puzzles on Place (aka Distribution and Logistics). Please submit:
1. Your crossword puzzle.
2. Your answer key for the crossword puzzle.
Also, by now you should be thinking of ideas that you would like to work with for the Marketing Plan.

Wednesday December 13, 2017 - We will take up the pricing worksheet that we have been working on... especially the math stuff.
Then, we will start a short unit on the Place chapter (aka Distribution and Logistics). For this chapter, I would like you to skim the terms and create a crossword puzzle for all the main terms... focus on 8.1 and 8.2 of your textbook.

Monday December 11, 2017 - Tuesday December 12, 2017 - We- We will look at Pricing. We will complete a pricing worksheet.

Thursday December 7, 2017 - Friday December 8, 2017 - We will do a review of advertising and sales promotion so far. We will then take a note on AIDA. We will then look at the Advertising and Sales Promotion Assignment. We will present on Monday. We will also talk about the end task.

Wednesday December 6, 2017 - We will start the class with a Compass Survey, which, is a great example of marketing research.

Tuesday December 5, 2017 - Wow! They closed the entire school.

Monday December 4, 2017 - Today busses have been cancelled, so if you can make it in, it will be a great day to catch up on things.

Wednesday November 29, 2017 - Friday December 1, 2017 - We will work on our Goals of Advertising Project.

Tuesday November 28, 2017 - Today is a day-in-lieu for your fine efforts in the store. You can come to class however if you would like to get caught up on things or you just need a place to hang out.

Monday November 27, 2017 - today is a PD Day

Friday November 24, 2017 - We will have a little time to finish up our SWOT analysis/USP/Big Idea assignment.

Thursday November 23, 2017 - We may start the class with a short quiz on Advertising and Promotion so far. It may very well be an on time quiz, so don't be late. We will talk about USP (Unique Selling Proposition) and the Big Idea. This often is generated from something we call a SWOT Analysis, which we will also discuss. Then we will do a little assignment based on that.

Wednesday November 22, 2017 - We will start with a review of advertising and going over the questions assigned last day. We will look at What Advertising is Important for

Tuesday November 21, 2017 - We will have a little more time to work on our look at print ads from yesterday.
We will carry on with our look at a unit on Advertising and Promotion. We will look at a few commercials including Doritos, a German coffee beverage, and the Chevy Camaro. We will discuss the Goals of Advertising. We will work on a little worksheet that helps us better learn the goals of advertising. We will watch more commercials to determine the goal of the ad.

Monday November 20, 2017 - We will finish the branding and positioning unit and segway it into the advertising unit by having you watch this little video from TED Talks. Scroll down to the second video titled - Morgan Spurlock: The Greatest TED Talk Ever Sold. Once you have watched the video, type up a little journal on it including:
a. A general overview or summary of what this TED talks is all about.
b. What is/are the main message(s).
c. What is the main message(s) as it ties into branding, advertising, promotion, sponsorship, etc.?
d. Things that you found interesting and/or enlightening.
e. Other comments
.

If time permits, I would like to start a little unit on advertising. Here is what I would like you to work on: Peruse the link 23 creatively funny print ads. Pick your three favourites and FOR EACH,write down:
a. Product name and ad title.
b. What you liked about this ad. Explain in detail.
c. Would this ad inspire you to purchase this product, or at least want to find out a bit more about it? Explain.
d. Pick one of the ads that appealed to you the least or not at all. Explain why this is. What is it about this ad that doesn't inspire you?

Thursday November 16, 2017 - Friday November 17, 2017 - We will wrap up the Brand it!!! assignment. We will look at what makes effective logos, slogans, etc. We will look at a number of them.
1. What makes an effective logo?
2. 16 logos with hidden messages.
3. 7 tips to creating a memorable slogan.
4. 14 companies with catchy taglines and slogans.
We will then listen to a little bit of Terry O'Reilly - Under the Influence about: Selling Yourself:The Art of Personal Branding. We will then work on the Brand Yourself Assignment. We also discussed USP, looking at your audience, call for action, etc.

Wednesday November 15, 2017 - Wow... a snow day... Didn't see that coming!

Monday November 13, 2017 - Tuesday November 14, 2017 - Your dreams have come true! You finally get to roll out your own sports team, clothing line, or tourist camp. We will work on the Brand it!!! assignment.

Friday November 10, 2017 - I would like start with a quiz. Then, we will:
1. Look at 22 Companies with Really Catchy Slogans and Taglines.
2. Have a little more time to work on our Branding Assignment.
3. Start the Brand it!!! assignment.

Thursday November 9, 2017 - I would like to start the class with a quiz on logos. The, we will look at some of the more memorable slogans of all time. Then we will o over the Branding Assignment.

Wednesday November 8, 2017 - We will finish up our Positioning Worksheet. We will then start a look at Branding and how we give a corporation or a product an identity... we will take a note on Branding and go over a Branding assignment.


Tuesday November 7, 2017 -
We will finish up our Powerpoint slide show on Product Mapping, MOA, Benefit Analysis. We will continue to look at Product ositioning today.
We will start a unit on Product Positioning . We will then start a Positioning Worksheet.

Monday November 6, 2017 - We will start the class looking at a video about a new invention..the Textalyzer-video 1. The Textalyzer-Video2. Although most things nowadays are innovations, we still see the odd invention out there.
Then we will look at Product Utility (word format) Product Utility (PDF Format). After going through this note (which by the way is review as we have covered this concept already this year) we will complete a worksheet on adding utility to products.
We will work on a Product Utility Fun Assignment (MS Word) Product Utility Fun Assignment (PDF).
Finally, we will look at three tools to study the consumer's and competitor's place in the product development process: product mapping, market opportunity analysis, and beneftis analysis.

Thursday November 2, 2017 - Friday November 3, 2017 - We will have a chance to finish up assignment we have been working on.

Wednesday November 1, 2017 - We will work on the following today:
1. We will finish up the Product Development activity from yesterday.
2. Complete this Innovation Assignment. In this assignment, students are essentially improving a good that they use and then a service that they use... How could they improve it OR the way it is produced or delivered. When you submit, please submit the rubric.
3. Finally, we will have a quiz on Product Development soon, so it wouldn't hurt to review your notes.

Tuesday October 31, 2017 - Happy Halloween... Your Focus Group proposal is due.
Today, we will look at the Stages of Product Development. I will be giving you a handout to read on Sara Blakely's Spanx and on Mike Rudicki's Overhauler product. Pick the one that you like the best (ONLY COMPLETE ONE of these assignments). Then, using Terry O'Reilly's Under the Influence episode on Marketing Innovation, we will complete a short Innovation assignment.

Monday October 30, 2017 - Today we will have a day to finish up the Invention and Innovation assignment. Also, your Focus Group proposal is due tomorrow at the beginning of class. It will be 5% per day late. This assignment will be weighted quite heavy so you want to do well on it.

Thursday October 26, 2017 - Today was a snow day... a great day to get caught up if you are behind.

Wednesday October 25, 2017 - Wess with a note on Product Development. We will then discuss Invention and Innovation. We will then take that and work on the Invention and Innovation assignment.

Tuesday October 24, 2017 - We will have the first half of the class to wrap up the Focus Group Proposal. Please be ready to submit. Follow the guide to a T. For the second half of the class, we will start the class with a note on Product Development. We will then discuss Invention and Innovation. We will then take that and work on the Invention and Innovation assignment.

Thursday April 21, 2016 - Today we will start a unit on Product Development. We will start with a fun little quiz and then we will look at the MEC website/MEC profile in our textbook.

Monday October 23, 2017 - We will work on our focus group assignment.

Thursday October 19, 2017 - Friday October 20, 2017 - We will work on the Focus Group assignment.

Wednesday October 18, 2017 - We will now jump into Primary Data. We will be looking specifically at focus groups. We will have a discussion about this. Then, I would like you to check out the following links to focus groups:
1. CanadianPaidSurveys.com
2. SmartPoint Research
We will then talk about different things to consider when setting up a focus group.

Monday October 16, 2017 - Tuesday October 17, 2017 - We will review secondary research and then start on the secondary research project.

Friday October 13, 2017 - We will hopefully see the one last Consumer Motivation presentation. We will have some time to finish up our marketing research collage. We will then start discussion Secondary research.

Thursday October 12, 2017 - We will work on the Marketing Research project. When finished, please hand in WITH your rubric fully filled out.

Wednesday October 11, 2017 - We will finish off the remaining presentations from yesterday and do a review of the four motivators.
We will have a discussion about marketing research.. Then, we will then start a unit on marketing research... We will do the marketing research project.

Tuesday October 10, 2017 - We will look at the four factors that motivates consumer purchases - biological, emotional forces, rational, and social forces. We will then be assigned to a group, given one of these four and will teach the class our area and do a 30 second commercial for an applicable product.

Friday October 6, 2017 - We will continue our look at consumer profiles and work through a consumer profile worksheet. We will finish off the class by listening/watching Under the Influence with Terry O'Reilly - Guys and Dolls:Gender Marketing

Thursday October 5, 2017 - We will be having a quiz today on marketing basics. We will continue our look at consumer profiles and work through a consumer profile worksheet.

Wednesday October 4, 2017 - We will do a review for our quiz tomorrow. We will also look at Consumer Profiles. We will then work through a consumer profile worksheet.

Tuesday October 3, 2017 - We will continue our look at Marketing Strategies and the VALUE EQUATION = PERCEIVED VALUE - PERCEIVED COSTS. Please complete:
a) REad pages 34 (Marketing Plan). This will plant the seed about what the big "take away" from this course will be. We will be working towards learning how to use the marketing plan to market anything! :)
b) page 32 - 1-4, 7, 8.
We will also have a quiz tomorrow, so please review your notes. If you miss this, you will require a note to write it. We will also look at Consumer Profiles. We will then work through a consumer profile worksheet.

Monday October 2, 2017 - We will look at Marketing Strategies. Within this, we will spend some time considering the VALUE EQUATION = PERCEIVED VALUE - PERCEIVED COSTS.

Thursday September 28, 2017 - If everything is done, I would like you to get in groups of MAX 3 people and research some frozen products that we can sell in the store. They should be relatively healthy. You need to find a Canadian supplier (between Thunder Bay and Winnipeg), find out costs and suggest selling prices. Prepare a short report OR verbal presentation. Ensure that everyone in the group participates. Find out things such as our cost, what could we sell it for, minimum order quantities, contact info, etc, etc, etc, etc, etc,

Wednesday September 27, 2017 - We will continue from Monday working on the two articles:
I would like you to select ONE of the following TWO articles and complete the questions below in a MS Word document.
1. Google Self-driving Cars
2. Ugly Fruit
After selecting and reading ONE of the articles, please answer the following questions in full sentences and IN YOUR OWN WORDS.
1. What stage is this product/concept in. How do you know?
2. Go through the elements of the Marketing Mix (4 P's). Talk about your product/concept with respect to this.
3. What need and/or want does this offering SPECIFICALLY address?
4. What is the target market for this offering? Explain in detail.

Tuesday September 26, 2017 - Today is a day-in-lieu for your efforts in the store. You are expected to not be causing any disturbances in the school if you are staying in the building.

Monday September 25, 2017 - We will have some time for the Product Life Cycle Assignment. Then, when this is done, I would like you to select ONE of the following TWO articles and complete the questions below in a MS Word document.
1. Google Self-driving Cars
2. Ugly Fruit
After selecting and reading the articles, please answer the following questions in full sentences and IN YOUR OWN WORDS.
1. What stage is this product/concept in. How do you know?
2. Go through the elements of the Marketing Mix (4 P's). Talk about your product/concept with respect to this.
3. What need and/or want does this offering SPECIFICALLY address?
4. What is the target market for this offering? Explain in detail.

Friday September 22, 2017 - We will look at the Traditional Product Life Cycle and its five stages. Students can complete the Product Life Cycle Assignment.

Thursday September 21, 2017 - We will finish up our Next Mc__________project.

Wednesday September 20, 2017 - We will look at the Marketing Mix (the four P's). We will complete the Next Mc___________ project. Read the assignment carefully. Don't lose the rubrick. You will hand it in with the project.

Tuesday September 19, 2017 - Today we will likely start the class with a quiz.
We will then look at Supply and Demand. We will look at the Tickle Me Elmo Craze that happened a few years ago. Answer the questions on the Tickle Me Elmo worksheet. Please ensure that this Word document remains on only two pages. Print and hand in.
Finally, I would like to listen to Under the Influence - Words Invented by Marketers.

Monday September 18, 2017 - Today we will use the class to finish up our Economic Utilities print ad. Remember to incorporate as many of the economic utilities and resulting benefits into your ad. ALSO, incorporate the elements of a print ad that we have discussed.
If you finish early, study for the quiz that we are having tomorrow. If you need to get your notes caught up, now is a great time to borrow a friends binder and head to the library to get this done.

Friday September 15, 2017 - Today we will review Economic Utilities, features and benefits. We will then complete our Advertisements that focus on these things. When you are completing these advertisements, you MUST also incorporate the Elements of a Print Ad that we have previously talked about. Remember that this time, it is not a poster for the wall, but an ad for a magazine/newspaper, so your reader will have more time with it generally.

Thursday September 14, 2017 - We will do a bit of a review, Then we will talk a bit about Economic Utilities (Value) and how it connect to features and benefits. We will look at the five economic utilities: form, place, time, possession, and information.
We will analyze a product of our choice and then create a print ad that takes advantage of the utiliites that we came up with for that product. I would like you to really try to accentuate the benefits to the consumer in this project... The benefits that arise because of the features. Your brochure on the 10 Marketing Activities is also due today.

Wednesday September 13, 2017 - We will have about 20 minutes to finish our Marketing Activity Brochure. Please have it ready for Thursday along with your rubrick. We will also look at Needs, Wants, and Demands. Finally, we will look at the Marketing Concept.

Tuesday September 12, 2017 - We will use this class to work on our Marketing Activities Brochure Assignment. It is due Thursday. Please remember to check the schedule to see when you work.

Monday September 11, 2017 - We will work on our Marketing Activities Brochure Assignment for the first part of the class.

Friday September 8, 2017 - We will look at Creative Thinking, what it is, why it is important, and why we often don't do it. We will look at Mental Locks and how to bust past them. We will review the definition of Marketing is and we talked about that. We examined the Jones Soda Company on page two of our textbook (I made a handout) and discussed the methods by which they marketed their company. We also looked at the the Ten Marketing Activities and started the Marketing Activities Brochure Assignment.

Thursday September 7, 2017 - A reminder that your MarketMe project is due at the beginning of class.
We will have some time to work in our Introduction posters on AdobeIllustrator. I would like to run you through the store as well just to introduce it to you.

Wednesday September 6, 2017 - Well, yesterday was not all that smooth. Hopefully Illustrator will work better today. We will hopefully have some time to get things ready for the store tomorrow.

Tuesday September 5, 2017 - I would like to start the class off with some basic advertising and poster making basics. I would also like to show you how to use a program called Adobe Illustrator to do this. We will need to get a store schedule created and get the store ready to open up tomorrow. You may need the Eagle's Nest logo

Friday September 1, 2017 - I will be collecting your MarketMe assignments... in whatever format you have done them in. Please submit your rubric to me when you hand them in. We will finish off listening to our Under the Influence The Wizarding World of Influencer Marketing segment. IF you were not here, please listen to it at home and finish the Journal sheet.

Thursday August 31, 2017 - We will use this class to complete our MarketMe assignment. You will only have one class to work on this. I expect a great job and LOTS of creativity. It is due on Friday.

Wednesday August 30, 2017 - Today, we will go on the computer to set up our directories and folders in our accounts. We will look at what marketing is. We will also listen to the CBC program "Under the Influence" and start our Under the Influence Journal and we will probably make this a weekly event. Our first episode will be: Summer Series - The Wizarding World of Influencer Marketing
We will also start our MarketMe assignment.

Tuesday August 29, 2017 - Welcome to BMI3C0 or Marketing 11 as it is known. Today, we will look at an introduction to the course, class rules, lab rules, and then have some fun icebreaker games. We will look at what marketing is.
   
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